Our Team
Turning Confidence Into Culture
At D24, Hussein’s vision turns strategy into stories and stories into culture. His campaigns have gone viral, amassing millions of views and sparking conversations across the region. He has dressed icons, styled red carpets, and engineered strategies that connect creativity with commerce. What makes him rare is not just the reach of his work but the ability to transform D24 into a place where confidence itself becomes culture.
When Fashion Becomes Language
Hussein sees fashion as more than clothing — it is a language. At D24, a campaign becomes a manifesto, a photoshoot transforms into art, and every detail carries narrative weight. His direction blurs the lines between runway, gallery, and cinema, turning the platform into a cultural movement. Backed by leading creatives who work with Vogue and Harper’s Bazaar, Hussein positions D24 not as a participant in global fashion but as its boldest new voice.
LEO BURNETT
BVLGARI
FP7 SAUDI
SRMG
DUBAI SHOPPING FESTIVAL
SACO
RED BULL
TAMM
INTERESTING TIMES 17
PANTENE
MIRUM
LEO BURNETT BVLGARI FP7 SAUDI SRMG DUBAI SHOPPING FESTIVAL SACO RED BULL TAMM INTERESTING TIMES 17 PANTENE MIRUM
Hussein Taher
CREATIVE DIRECTOR
A Vision That Transcends Fashion
Hussein’s influence is hard to ignore. With a background in global advertising and a portfolio spanning strategy, creative direction, and styling, he brings to D24 a level of cultural sharpness usually reserved for fashion capitals like Paris or New York. But instead of imitating, he is building something uniquely D24: a vision of fashion that merges artistry with storytelling, commerce with creativity.
The Future is D24
With every shoot, every campaign, every editorial choice, Hussein proves that fashion’s future won’t be borrowed from elsewhere — it will be built through D24. He isn’t following the rhythm of global capitals; he is setting one of his own, writing a new chapter where D24 becomes the stage for tomorrow.
“I don’t chase fashion’s future — I build it. And I build it through D24.”
10+ years in strategy & Creative Direction
Roupen Karageuzian
A. FOUNDER & CEO
Roupen Karageuzian is the visionary rewriting the story of luxury in the circular economy. His journey began at the intersection of business, film, and design — from the American University of Beirut to the New York Film Academy and Parsons School of Design — where he learned and taught not only how to build a brand, but how to build a feeling. With a mind for strategy and a heart for creativity, Roupen transformed a simple idea into a regional movement:
Designer-24, a platform where confidence meets couture, and where fashion is not just worn—it’s experienced. Guided by his belief that luxury should be lived, shared, and accessible, he built a community that celebrates individuality and redefines what it means to own nothing yet have everything. Through his leadership, Designer-24 stands as a symbol of modern elegance —bridging stories, styles, and generations — inviting women everywhere to step into moments of beauty, power, and purpose. Under Roupen’s vision, the future of fashion isn’t about possession. It’s about possibility.
