THE QUEST FOR NEW HORIZONS
THE KINGDOM OF SAUDI ARABIA PRESENTS A MASSIVE OPPORTUNITY WHICH WE WILL UNLOCK WHILE ENSURING A USER EXPERIENCE THAT IS WORTHY OF OUR TARGET MARKET.
D24 KSA
D24 KSA
A SWEET CHALLENGE HAS EMERGED
Saudis have become familiar with second-hand luxury brands, particularly bags, but access to second-hand fashion remains rare in Saudi Arabia. Yet, the demand is evident. Our social media audience and online traffic metrics provide a clear indication.
OUR ROLE.
Designer-24 has just launched it’s online platforms in KSA as a first phase, with items available for selling, shipped from our other markets.
The next phases: transform the fashion scene with an omni-channel presence. But achieving this will require navigating a challenging path filled with time-intensive efforts and financial investments.
The Opportunity:
TOTAL ADDRESSABLE MARKET
3.2 MN
AT 3% TAM
~80K USERS
KSA IS A US$ 50 MN OPPORTUNITY AT ONLY 3% MARKET SHARE
150K+ WEDDINGS/YEAR AT $15K AVG. SPEND = ~US2.25BN
THE OPPORTUNITY IN NUMBERS
PROJECTIONS.
IN CONSERVATIVE SCENARIO